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- 2014/01/13 02:17 PM
- Lon Rosen Executive Vice President and Chief Marketing Officer
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Lon Rosen, who's got more than twenty five a long time of experience inside the sports and amusement sector, has returned to your Los angeles Dodger group as Executive Vice chairman and Chief Marketing Officer.
Rosen formerly served during the similar job for two years starting in 2004 in advance of rejoining Magic Johnson Enterprises. This time, he's dealing with Johnson, one particular with the new owners with the Dodgers. Rosen was instrumental in assisting Johnson along with the Guggenheim Companions in acquiring the Dodgers on Might 1, 2012 in what was the largest crew sports activities transaction in historical past.
Rosen, who was influential in guiding Magic Johnson Enterprises to generally be recognized as one from the most successful minority enterprise corporations from the place, will oversee all routines for the Dodgers’ advertising and marketing, profits, advertising, communications, neighborhood affairs and governing administration relations.
Before returning to your Dodgers, Rosen centered his efforts for Magic Johnson on enterprise progress, television productions, sporting activities consulting and new media ventures as well as his representation of broadcasters, coaches, hosts along with other amusement personalities.
On graduation from faculty, Rosen headed towards the Fantastic Discussion board, the place he commenced his sporting activities career while using the NBA’s La Lakers as well as the NHL’s L. a. Kings. He worked his way from an internship into a marketing as Director of Promotions for your Lakers, Kings and also the La Forum’s Specific Activities, exactly where he served 7 several years (1980-87).
From there, he started his individual sports activities marketing and advertising company, Initially Staff Promoting, and moved into sports promoting and sports activities illustration. His initially client was Hall of Famer Johnson.
Rosen, a College of Southern California graduate, resides in Los angeles along with his spouse, Laurie, and their two sons, Michael and Brian.
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